DMers form holding company

Share this article:

George Wiedemann, founder of Grey Direct, and Kenneth Lomasney, founder of Market Knowledge Inc., joined forces to form Wiedemann & Lomasney, a marketing services holding company.

According to both founders, W&L aims to create a customer-centric marketing services firm over the next 10 years.

"We are a true holding company, building our acquisitions on go-to-market brands and focusing on companies that are go-to-market brands," Mr. Wiedemann, chairman/CEO of W&L, said.

The acquisition strategy focuses on the long term, with plans to join complementary service companies into a unified, new model enterprise. Immediate plans are to announce the first investment before the end of June.

"The task is to re-approach marketing communications organized around focus on customers and prospects and how they want to interact with brands," Mr. Wiedemann said.

He also said today's challenge is to merge metrics with the creative engagement in a way that drives accountable revenues.

"After a collective half-century of leadership experience in direct, digital and database marketing, we've decided that the time has come to offer 21st century marketing services," Mr Lomasney said in a statement.

Mr. Weidemann said that he and Mr. Lomasney want to acquire small companies that don't have a lot of legacy in the 20th century, "so they can focus on customer-centricity and develop in this new model, which is required for success in the 21st century.

"We wouldn't be doing this if we didn't see the need," he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.