DMEF Honors Lester Wunderman and Agency

Share this article:
The Direct Marketing Educational Foundation on May 25 will honor Lester Wunderman and the self-named agency he founded and then sold to Young & Rubicam for service to the industry.


Awarded during the Direct Marketing Days New York conference, the Direct Marketing Association-run foundation will give Wunderman the DMEF Vision Award for his creative and pioneering vision within the industry.


Wunderman is credited with coining the term "direct marketing" and popularizing bind-in cards, subscription-based consumer products and the gold box record clubs.


His agency gets the DMEF Corporate Leadership Award for contributions to direct and interactive marketing education.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.