DMEF Auction Raises $180,000 for Direct Marketing Education

Share this article:
The Direct Marketing Educational Foundation's Auction for Education raised $180,000 for its programs, including new scholarship donations totaling more than $100,000, according to Laurie Spar, DMEF vice president and general manager.


DMEF is an independent nonprofit based in New York. To bring direct and interactive marketing instruction to colleges, DMEF administers a range of programs yearly for professors and students.


The Auction for Education included a silent and a live auction featuring exclusive consumer items. It took place at DMEF's annual awards dinner, held during the October DMA Annual Conference in Orlando, FL.


DMEF board members challenged attendees at its awards dinner to match scholarship seed money in a first-of-its kind scholarship auction for the organization. About 17 companies contributed, led by AOL's donation of $25,000 and Experian's $20,000 contribution. The scholarships, totaling more than $100,000, were donated during the live auction.


"We're delighted that so many companies and individuals have stepped forward to generously support DMEF programs," said Beth Smith, co-owner of Smith-Browning Direct and this year's Auction for Education chair. "The growth of direct marketing outpaces that of the overall U.S. economy. The DMEF addresses our need for talent that is highly trained and excited about joining our field upon graduation from college."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.