DMDNY Schedule

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The following is a schedule of events for the Direct Marketing Days in New York, which opens today at the New York Hilton & Towers:


MONDAY, MAY 24


8 a.m.-4:30 p.m.


Basics Workshop: Mastering the Basics of Professional Direct Marketing


Creative Workshop: How to Recognize, Evaluate, Create, Inspire and Manage Winning Direct Mail Advertising


Database & Modeling Workshop: How-To's for a Profit-Driven Database Marketing Strategy


Integrated Marketing Workshop: How to Generate Double-Digit Response Through Integrated Direct Marketing


Internet Workshop: The Experience Is the Brand. Developing Successful E-Commerce Relationships


Motivation Workshop: How Self Motivation Increases the Bottom Line


Production Workshop: The Direct Mail Production Primer


TUESDAY, MAY 25


8:45 a.m.-9:45 a.m.


Welcome & Keynote Address: Brand Loyalty Management


10 a.m.-11 a.m.


Building Your Brand and Fattening Your Bottom Line With ROI Advertising


Pharmaceutical Marketing: How to Launch New Products Amidst Changing Rules


Going Global From a U.S. Base


Power Test: A Proven Direct Mail Test Strategy You Can Use


How "Bill-Me" Offers Increase Response and Still Make Money


Cable: The Future of Direct Marketing


E-Commerce & Direct Marketing: New Ideas That Work in Europe


100 Things You Should Know About the Web But Might Be Too Embarrassed to Ask


11:15 a.m.-12:15 p.m.


Marketing's Debut in the Front Office ... Will This Enabling Technology Deliver Powerful Customer Relationships?


Apples & Oranges. The Sweet Smell of Success


Fabulous Failures That Should Have Worked


New Ways to Communicate in a Digital Economy


Loyalties Vs. Fickleness ... It All Depends On the Influencers


Databases as Corporate Assets: the CFO Perspective on How to Use Your Database as a Strategic Weapon


Making the Most of the Aging Baby Boomer Market


New Opportunities in Pan-European Mail Order


12:30 p.m.-2:15 p.m.


Welcoming Luncheon, Postmaster General William J. Henderson; political satirist Mark Russell


3 p.m.-4 p.m.


Method Marketing: How to Make a Fortune by Getting Inside Your Customers' Heads


Twenty Secrets to Making a Fortune Using Alternative Media


Database Marketing on a Global Scale: Is It Really Possible?


The Basics of Testing DRTV


Creating a Virtual Agency to Deliver Brand Loyalty


How to Foster a Strategic Commitment to Analysis


How to Get the Very Best From Your Creative Team


Advanced E-Mail Marketing: Powerful Techniques for the Interactive Direct Marketer


4:15 p.m.-5:15 p.m.


The Basics of Successful Continuity & Club Marketing


New Direct Marketing Business Models for Latin America


Make Your Current Controls Pull Better: a 3-Step Approach


Practical Lessons From the Bleeding Edge of E-Commerce


How to Sell Your Best Ideas to Management and Clients


How to Increase Your Publication's Circulation Without Eroding Profitability and Audience Quality


Experimentation, Discovery & Innovation in Relationship Marketing


Ten Secrets That Global Marketers Need to Know to Double Their Profits


5 p.m.-6 p.m.


Exhibit Hall Reception & Party


WEDNESDAY, MAY 26


7:45 a.m.-8:45 a.m.


"Ask the Experts" Consultation Center Roundtables


8:45 a.m.-9:30 a.m.


Welcome & Keynote Address: "The New Future for Interactive Marketing," John Billock, president of sales and marketing, HBO


10 a.m.-11 a.m.


Trend Influence Marketing -- a Lifestyle Entrenchment Program


The Good, the Bad and the Ugly: New Creative Ideas That Worked and Some That Flopped


Fixing Broken Programs on-the-Fly


How Technology Will Revolutionize the New Millennium


Innovations in One-to-One Marketing -- the Jaguar Difference


Link Up to the U.S. Postal Service Supply Chain


Reinventing Relationship Marketing Creative


The Absolute Essentials of Telemarketing: 17 Ways to Maximize Your Sales and Service Performance


11:15 a.m.-12:15 p.m.


Integrated Marketing: the Whole Is Greater Than the Sum of Its Parts


Reach, Response and Results for Your Web Advertising Campaign


Data Mining Your Way to Continuity Program Success


Loyalty Marketing Is An Oxymoron: Why a Loyalty Program May Not Be in Your Future


17 Survival Tips for the New Millennium


The Pros and Cons of Providing Customer Service Over the Web


The New Age of Membership Databases


How to Grow Negative Option Businesses in the Age of Internet Marketing


12:30 p.m.-2:30 p.m.


Grand Ballroom Awards Luncheon, Sen. Bill Bradley; Direct Marketer of the Year: Jay Walker


2:45 p.m.-3:45 p.m.


Customer Loyalty: Once You Have Found Them, Never Let Them Go


Paper or Plastic? The Best Direct Marketing Ad Space in Newspapers and Magazines Is Right in Front of You


Profitable Direct Marketing Beyond the Catalog


Cross-Selling to Increase Profitability


Successful BTB Integrated Sales & Marketing


Making Direct Marketing Work in China


Research: Three Deadly Mistakes Direct Marketers Make and How to Correct Them


50 Very Creative Tips to Make Your Direct Marketing Program Sizzle


4 p.m.-5 p.m.


The 50+ Marketplace: Geezers Ain't Wheezers Anymore


When Models Fail: Tales From the Data Mine


How the Experts Make Money on the Web ... Tips and Hints From Successful Direct Marketers


More Effective Direct Mail Production Using the Internet


Connecting to Customers: Innovative Creative and Media Approaches to Building Loyalty


Fresh Perspectives: Think Differently About Your Creative


Combining Hand Assembly and In-Line Processes for Dimensionals


Maximizing the Power of Custom Publishing in Direct Marketing


THURSDAY, MAY 27


8:45 a.m.-9:30 a.m.


Welcome & Keynote Address, Tom Gardner, The Motley Fool


10 a.m.-11 a.m.


Darn, the Phone's Ringing ... I Wonder Who That Is?


Cooperative Direct Marketing Programs With Your Resellers


New Ideas That Work in Canada


How to Deliver the Bacon When the Cow's Gone


What's Hot & What's Not in DRTV Worldwide


The Basics of E-Mail Marketing


Creative Tests and Brand Awareness: What the Latest Consumer Research Shows


Seven Deadly Mistakes Most Marketers Make


11:15 a.m.-12:15 p.m.


How to Revitalize Your Membership Program With New Ideas


How Retail Banks Can Acquire Over 50 Percent Market Share for Under $45 Per Household


How to Establish a Foreign Brand in the U.S.


The Marriage of Modeling & Segmentation -- How They Work Together


Making Sense of Data: a User's Guide for Nonprofits


International Merge/Purge: How to Do It Right


Managing Customer Expectation/Experience on the Web


Boy, Did That Bomb! What Big Profitable Lessons Come From Others' Mistakes


12:15 p.m.-1:30 p.m.


Networking Buffet Luncheon Grand Ballroom


2 p.m.-3 p.m.


Who Are You Mailing All of Those Brilliant Packages to Anyway?


Get Crushed by Orders: the Final Step


What Commercial Companies Can Learn From Nonprofits


Behavior Based Marketing: Making One-to-One Marketing a Reality


Time Is Money: Transforming Speed Into Bottom-Line Profits


The Future of Marketing in Southeast Asia and India


Creating Community on the Web and Why It's Important for Direct Marketers


How to Work Electronically Without Getting Shocked


2:30 p.m.-3:30 p.m.


Exhibit Hall Reception & Party
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