DMDays keynote teaches companies how to link in

At today’s DMDays keynote, Mike Gamson, VP of corporate solutions at LinkedIn, spoke about how marketers are using Web 2.0 tactics to spread their brand messaging and engage consumers without spending a lot of money on advertising.

While it is a little unnecessary to still be hearing the term Web 2.0 in 2009 — and to have the speaker define it for us, really, is there anyone in the room who doesn’t know what it means or hasn’t looked it up? — his talk was relevant to marketers looking to engage their customers through social media.

The key attributes that Gamson recommends marketers look for are to create campaigns that enable collaboration, promote interaction, empower individuals, remove geographic boundaries and aggregate opinion. Gamson also recommends that marketers create a social graph of who is engaging in the conversation to help better understand who your audience is and address speaking to this specific audience.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...