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Experian Introduces Multichannel Database Tool


NEW YORK -- Experian, Costa Mesa, CA, announced the debut of Totalvue Express at the DMD New York Conference & Expo here yesterday.


Totalvue Express is a database marketing platform for midsized catalogers that provides a view of customers through catalog, Web and retail store channels.


The service includes marketing automation and campaign management tools, industry-specific business intelligence and reporting capabilities, multichannel integration and Experian's proprietary Truvue Customer Data Integration technology.


Totalvue Express customers have access to Experian business consultants for the catalog and retail markets.


Customers also can integrate other Experian services into the solution such as data enhancement, prospect list processing, e-mail distribution and tracking, modeling, advanced analytics, contact strategy and lettershop fulfillment.


NextMark Adds Data Card Report


NEW YORK -- NextMark Inc., Hanover, NH, announced the creation of ListPulse, a daily report of newly added data cards to the company's online data card system, at the DMD conference here yesterday.


ListPulse is a free e-mail report delivered Monday through Friday including summaries of data cards added to NextMark's database. Information includes list name, list type, universe count, base rate, key segments, counts, rates and summary description.


Subscriptions are available at www.nextmark.com.


Solar Communications Expands EnvYwrap


NEW YORK -- Solar Communications, Naperville, IL, a provider of printing, packaging, mailing and fulfillment services, announced yesterday at the DMD conference the expansion of its EnvYwrap packaging product.


The new version features additional skins for direct mailing, including:


· Clear poly that lets recipients see what is inside.


· Holographic poly with an opaque skin.


· Metalized/demetalized poly with a foil-like skin that is available in multiple colors.


· Paper poly, which provides extra promotional space and multiple color options.


· Pearlized poly featuring a softer feel.


· Printed poly, which allows expanded printing on the poly itself.


"Skins are a hot trend today whether you are referencing cell-phone covers, PDAs, Web browsers, etc.," said Peter Hudetz, Solar's senior vice president, sales. "We figured it was time direct mail enjoyed the same personalization and benefits."


Donnelley Marketing Offers MarketZone Platforms


NEW YORK -- Donnelley Marketing, an infoUSA company based in Woodcliff Lake, NJ, announced yesterday at the DMD conference the release of three new Donnelley MarketZone database marketing platforms.


MarketZone is an Internet-enabled, relational database tool for data manipulation, maintenance and campaign management. The new platforms will be offered in three progressively sophisticated versions: MarketZone Silver, MarketZone Gold and MarketZone Platinum.


Horah Group, Princeton Partners Ally


NEW YORK -- Horah Group and Princeton Partners announced a marketing partnership called BeyondROI yesterday at the DMD conference.


They formed the alliance after studying businesses whose direct marketing did not meet expectations and that lacked a disciplined approach to increasing their customer base and market share.


Princeton Partners is an integrated brand agency with offices in Princeton, NJ, and New York. Horah is a direct mail production agency in New York that creates and produces direct marketing promotions.


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