*DMB Conference: Reach Prospects With PRM

Share this article:
CHICAGO - "Marketing is dead. Thank God," Jerry Shereshewsky of Yahoo proclaimed while speaking at the Direct Marketing to Business show here yesterday. He was referring to marketing's evolution into a more personal, direct and real-time relationship at a lower cost because of the Net. Shereshewsky introduced the term "PRM" - prospect relationship management, saying the Internet has provided marketers with the opportunity to reach out more effectively to this group and establish a relationship with them that will help turn them from prospects into customers. "It only took four years for [the Internet] to have a major effect [and] make its way into the majority of people's everyday lives compared to the 30 years that TV and the telephone took," he said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.