*DMB Conference: Reach Prospects With PRM

Share this article:
CHICAGO - "Marketing is dead. Thank God," Jerry Shereshewsky of Yahoo proclaimed while speaking at the Direct Marketing to Business show here yesterday. He was referring to marketing's evolution into a more personal, direct and real-time relationship at a lower cost because of the Net. Shereshewsky introduced the term "PRM" - prospect relationship management, saying the Internet has provided marketers with the opportunity to reach out more effectively to this group and establish a relationship with them that will help turn them from prospects into customers. "It only took four years for [the Internet] to have a major effect [and] make its way into the majority of people's everyday lives compared to the 30 years that TV and the telephone took," he said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.