DMA's Net.Marketing Show Starts Slow but Picks Up

Share this article:
SEATTLE -- The Direct Marketing Association's net.marketing spring conference started slowly yesterday with the big question still unanswered for many marketers: How many attendees are there?


DMA officials said numbers would not be released until tomorrow, but attendance at the day's pre-conference workshops was light.


However, things picked up during the afternoon's opening reception, where traffic on the exhibit floor was relatively busy on the show's opening day.


One of the morning workshops, Business to Business, E-Commerce, was canceled because only one person showed up. The other three sessions -- Marketing Strategy Development for the Web, Optimizing the Online Customer Experience and Maximizing Your E-Mail Marketing ROI -- had between 40 and 50 attendees each.


To combat the expected low attendance, the DMA is having a job fair during the show. It promoted the event with an ad in The Seattle Times on Sunday. "Submit your resume and/or business card at registration and we will send your resume to all qualified exhibitors and attendees," the ad read.


The DMA is charging only $50 for the three-day pass, which normally costs $225.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.