The Direct Marketing Association Insert Media Council's 10th annual "Roast and Toast" Holiday Luncheon took place Dec. 13 at the Yale Club of New York with far more toasting than roasting for honorees Frank C. Hudetz, chairman/CEO of Solar Communications Inc., and Jill Eastman-Vidal, director of third party marketing at 1-800-Flowers.com Inc. as well as corporate award winner Bookspan.