DMA's IMAB expands board with interactive execs

Share this article:

SAN FRANCISCO - The Direct Marketing Association's Interactive Marketing Advisory Board expanded its charter membership with the addition of key interactive marketers to drive its interactive marketing policy and programming efforts.

The newbies include executives from Google, Yahoo, eBay and Advertising.com. In particular, they Jim Brett, business head of eBusiness Development Group at Prudential Financial; Alan Chapell, president of Chapell & Associates; Dick Costolo, CEO of FeedBurner; Leslie Dunlap, acting vice president of global public policy at Yahoo; Peggy Dyer, vice president of AllState; Heather Lloyd-Martin of CEO of SuccessWorks; Bill McCloskey, CEO of Email Data Source; Mike Moran, distinguished engineer and manager of Web Experience at IBM Corp.; and Dave Morgan, chairman of Tacoda.

Also on the list are Jonathon Nevett, vice president and chief policy counsel at Network Solutions; Meg Reynolds, director of e-mail at REI; David Rosen, senior vice president of marketing at MyPoints; Craig Spiezle, director of Windows Live Safety Group at Microsoft; Mollie Spilman, chief sales and marketing officer at Advertising.com; Bill Wise, CEO of Did-It; and Michael Yang, policy counsel at Google.

The new members join IMAB chair Matt Blumberg, CEO of Return Path, and vice chairs Michael DellaPenna, chief marketing officer of Epsilon, and Shawn Mielke, vice president of direct marketing at eBay.

These executives will advise the DMA on policy issues and public affairs topics pivotal to interactive marketing.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.