DMA's Ethics Committee Leaves Unanswered Questions

Share this article:
DMA's Ethics Committee Leaves Unanswered Questions


I just finished reading the story about the DMA's ethics committee ("DMA Ethics Panel Starts Naming Names," Sept. 28). The story describes how Marsha Goldberger of the DMA tried to file a complaint with a company and it didn't respond.


This is laughable. I have been filing complaints with the committee since 1993 and I have never received a response, except letters saying I would receive a response in the future. DM News even wrote an article last November ("Consumer Activist Files DMA Ethics Complaint Against AOL") where I filed a complaint against AOL. This complaint has never been answered.


Through the Internet I have been in contact with numerous consumers who have filed complaints with the DMA, and I have not been able to find even one who says his complaint was resolved by the DMA's complaint process.


It looks to me like the DMA is trying to do two things here. First, it's giving the false impression that its ethics committee is actually functioning in a consumer protection role. Second, it is a membership drive. The information release of nonmember complaints clearly sends out a signal to companies: "Join us or we will give you negative publicity."


Russ Smith


Director,


Consumer.Net
Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.