How predictive analytics has been benefiting marketers—and customers—for decades.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Email marketing can be complicated, but it's Golden Rules are simple.
How marketers can protect the responsible use of consumer data for marketing purposes
10 tips for effective email marketing in a saturated digital marketing world.
Experienced DC insider Peggy Hudson shares insights on the key issues that will face her as DMA's new SVP of government affairs.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
The National Retail Federation honors a select group of Congressional members who have supported the controversial Marketplace Fairness Act.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.
The Direct Marketing Association (DMA) will not be hosting its All for One Summit this year due to changing interests within the direct marking community, said David Evans, the DMA's Senior VP of Content and Experience.
Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.
Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.
Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking."
Larry Kimmel talks with Frank Washkuch about his new role as CEO of The DMA
Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.
The DMA was nice enough to invite the DMNews team to their midtown office for lunch today to meet with new CEO Larry Kimmel. I had heard him speak before but we had never met in person.
After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded.
The Direct Marketing Association has a new treasurer to go with its newly minted chairman and vice chairman. The industry group named Glenn Eisen, EVP of marketing at Guthy-Renker, to the position on May 14.
Eugene Raitt, the Direct Marketing Association's chairman of the board, will resign his position on May 10. Raitt, who was elected board chairman last October, cited a work commitment in stepping down, said Sue Geramian, the group's SVP and chief communications officer.
Slightly more than half of direct marketing professionals plan to increase their marketing spend this year, according to the Direct Marketing Association's (DMA) latest Quarterly Business Review.
The Direct Marketing Association named Robert Allen, former president and CEO of the Vermont Country Store, its interim president and CEO effective February 5. He will fill the role while the trade group searches for a permanent replacement for John Greco, who resigned as president and CEO last month.
Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students
The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.
John Greco resigned from his post as president and CEO of the Direct Marketing Association on January 19 after more than five years in the position. The organization convened a search committee to find his replacement the same day.
On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
The Direct Marketing Association this week named Eugene Raitt, SVP for accident and health and CMO for Asia at Allied World Assurance Company, its 2010 board chairman. The group made the announcement at its annual business meeting in San Diego.
Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel.
Ramesh Lakshmi-Ratan, the Direct Marketing Association's EVP and COO, will resign effective September 18, DMNews has learned. Lakshmi-Ratan, who will join an unnamed DMA member company, was promoted to the COO post in June 2006.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.