DMA

Strongmail, Equifax announce social targeting and acquisition tool: DMA09

Cara Wood October 19, 2009

On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
 

DMA names officers; Pike retains board spot

Kevin McKeefery October 19, 2009

The Direct Marketing Association this week named Eugene Raitt, SVP for accident and health and CMO for Asia at Allied World Assurance Company, its 2010 board chairman. The group made the announcement at its annual business meeting in San Diego.
 

DMA hits board member Pike with cease-and-desist

Carol Krol October 09, 2009

Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel.
 

Lakshmi-Ratan out at DMA

Carol Krol September 02, 2009

Ramesh Lakshmi-Ratan, the Direct Marketing Association's EVP and COO, will resign effective September 18, DMNews has learned. Lakshmi-Ratan, who will join an unnamed DMA member company, was promoted to the COO post in June 2006.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

DMA launches committee around future of multichannel marketing

Carol Krol June 16, 2009

The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

Adrea Rubin is DMA's List Leader of the Year

Lauren Bell May 07, 2009

The Direct Marketing Association has named Adrea Rubin, CEO of Adrea Rubin Marketing Inc., its 2009 List Leader of the Year. The annual award honors an individual for outstanding contributions to the list and data industry.
 

USPS mulls 'summer sale' on Standard Mail

Bryan Yurcan April 17, 2009

The US Postal Service is explor­ing a proposed "summer sale" for Standard Mail, and members of the mailing community are cau­tiously optimistic about the idea.
 

USPS offering summer mail discount, DMA says

Bryan Yurcan April 13, 2009

The US Postal Service has informed mailers that it will announce shortly a summer sale on postage for any increased Standard Mail volume for many Standard mailers, according to the Direct Marketing Association, which said it supports the plan.
 

SF leads California Do Not Mail push

Bryan Yurcan April 06, 2009

The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do No Mail registry — the first time lawmakers in the US have voted on creating a policy to allow citizens to block receiving unsolicited mail. No states have yet passed any kind of Do Not Mail legislation, although several have measures pending, and it is unclear whether the California state legislature will take up the issue.
 

DMA takes stand against FCC claim in mobile porting

Dianna Dilworth April 03, 2009

The Direct Marketing Association has filed comments with the Federal Communications Commission regarding the Petition for Expedited Clarification and Declaratory Ruling, filed by Paul D.S. Edwards, president/CEO, of the Consumer Information Center Inc. The DMA's comments address how the "porting" of a customer's telephone numbers from landlines to mobile affects the ability of marketers to contact those customers.
 

DMA Nonprofit Federation names new executive director

Chantal Todé March 09, 2009

The Nonprofit Federation of the Direct Marketing Association has named Christopher M. Quinn as its executive director. Quinn replaces Senny Boone, who has led the DMANF since 2002, and was appointed SVP, corporate and social responsibility, in September. Boone continued to oversee the Nonprofit Federation's activities until a replacement was found. Quinn will report directly to Boone and will be based in DMA's Washington, DC, office.
 

DMA makes second round of cutbacks

Chantal Todé March 03, 2009

In a second round of cutbacks in recent months, the Direct Marketing Association today let go 26 employees and cancelled some events. It has reduced its staff by more than 50 employees in the past five months, bringing the current staff roster to 86.
 

Ten tips for squeaky clean lists

Bryan Yurcan February 25, 2009

More than ever, list hygiene is critically important to direct marketers' mailing success. Here are 10 ways to make sure your lists are as tidy as they can be - from using the US Postal Service's Address Change Service to always building in time to test your direct mail campaign.
 
 

NARC board expands, adding voices for direct

Chantal Todé February 02, 2009

For the first time since it was founded more than 30 years ago, The National Advertising Review Council (NARC) recently expanded its board by adding leaders from three leading direct marketing orga­nizations: Julie Coons, president and CEO of the Electronic Retail­ing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association; and Randall Rothenberg, president and CEO of the Interactive Adver­tising Bureau (IAB).
 

Survey: More DM layoffs, hiring cuts expected

Bryan Yurcan January 27, 2009

Direct marketers expect more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report based on a recent study by the Direct Marketing Association and Bernhart Associates Executive Search LLC.
 

DMA postpones B2B Lead Generation Conf.

Chantal Todé December 18, 2008

The Direct Marketing Association won't be holding its B2B Lead Generation Conference in 2009, which had been scheduled for April 6 to April 9 in New Orleans and co-presented by BtoB magazine.
 

Obama plan may boost e-tail

Dianna Dilworth, Chantal Todé, Bryan Yurcan December 12, 2008

January 20 could bring good news for direct marketers, based on key components of President-elect Barack Obama's economic recovery plan.
 

Retailers work on e-mail subscriptions: EEC study

Dianna Dilworth November 19, 2008

Retailers are getting savvy about e-mail sign ups, according to the third annual Retail Email Subscription Benchmark Study, put out by The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association. The new study found that retailers are putting more focus on list hygiene, with 38% of retailers surveyed asking subscribers to confirm their e-mail address by re-entering it when opting in. This is up from 27% last year.
 

DMA cutbacks include several key players

Chantal Todé October 22, 2008

On the heels of its annual conference, the Direct Marketing Association has reportedly laid off up to two dozen people, including several senior level staff. In talks with several direct marketers, it was clear that the news was not a surprise.
 

Tracking, research, can illuminate industry

Cara Wood October 20, 2008

At last week's Direct Marketing Association's annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and national borders. I was inspired to step outside of the traditional business arena for some fresh perspec­tive. Despite spending the week in Nevada's desert, I reflected on something aquatic: The crystal jelly, a glowing sea animal studied by this month's Nobel Prize in Chemistry honorees.
 

Viva DM

Lauren Bell October 15, 2008

 

Insight on universal search from panel at DMA 08

Mary Elizabeth Hurn October 14, 2008

 

DMNews' Cara Wood chats with Euro RSCG's Ron Bess

October 14, 2008

DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.
 

Imagination, innovation keys to industry success

Cara Wood October 05, 2008

October is not traditionally a month during which one has much time to reflect. Schools are back in session, prepa­ration and shopping for the holidays begins and, for direct marketing, the industry gathers at some of the biggest shows of the year to swap business cards and trade tactics.
 

Arab DMA expected to expand US business

Mary Elizabeth Hurn October 03, 2008

The Direct Marketing Asso­ciation has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia. "This opens opportunities in new markets for our US members, said Ramesh Lakshmi-Ratan, the DMA's EVP and COO.
 

Spotlight Conversation: DM takes the stage in Vegas

Cara Wood October 03, 2008

DMA head Greco discusses DMA08, legislation and more.
 

Mail crowd rallies for choice

Chantal Todé September 26, 2008

Some of the catalog industry's major players stood last week in support of mail preference service Catalog Choice, including Wil­liams-Sonoma, Orchard Brands, LL Bean and Crate & Barrel. The kudos come barely a year after the service launched with a less-than-friendly reception from the industry.
 

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