DMA

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

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Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Going to DMA2014? See You There

Going to DMA2014? See You There

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The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

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The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

Six Oldie, but Goodie Email Rules

Six Oldie, but Goodie Email Rules

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Email marketing can be complicated, but it's Golden Rules are simple.

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

Email Marketing (Still) Works

Email Marketing (Still) Works

10 tips for effective email marketing in a saturated digital marketing world.

Meet Peggy Hudson, DMA's Woman in Washington

Meet Peggy Hudson, DMA's Woman in Washington

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Experienced DC insider Peggy Hudson shares insights on the key issues that will face her as DMA's new SVP of government affairs.

Under (and so over) the Influence

Under (and so over) the Influence

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15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

NRF Honors Congressional Supporters of Marketplace Fairness Act

NRF Honors Congressional Supporters of Marketplace Fairness Act

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The National Retail Federation honors a select group of Congressional members who have supported the controversial Marketplace Fairness Act.

With Woolley as CEO, DMA Focuses on Data Marketing

With Woolley as CEO, DMA Focuses on Data Marketing

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Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.

Bridging the channel divide

Bridging the channel divide

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What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.

DMA will not host All for One Summit this summer

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The Direct Marketing Association (DMA) will not be hosting its All for One Summit this year due to changing interests within the direct marking community, said David Evans, the DMA's Senior VP of Content and Experience.

Digital and traditional channels must meet

Digital and traditional channels must meet

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.

DMA to open Silicon Valley marketing center

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The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.

Fewer than half of marketers see revenue increase in early 2011: DMA report

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Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.

Microsoft says Internet Explorer 9 will include behavioral advertising opt-out

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Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking."

Larry Kimmel, CEO, The Direct Marketing Association

Larry Kimmel, CEO, The Direct Marketing Association

Larry Kimmel talks with Frank Washkuch about his new role as CEO of The DMA

DMA: Marketers begin to spend again

Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.

Lunch with Larry Kimmel

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The DMA was nice enough to invite the DMNews team to their midtown office for lunch today to meet with new CEO Larry Kimmel. I had heard him speak before but we had never met in person.

DMA steps in the right direction with new CEO

DMA steps in the right direction with new CEO

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After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded.

DMA fills board of directors with Eisen appointment

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The Direct Marketing Association has a new treasurer to go with its newly minted chairman and vice chairman. The industry group named Glenn Eisen, EVP of marketing at Guthy-Renker, to the position on May 14.

Raitt to step down as DMA chair next month

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Eugene Raitt, the Direct Marketing Association's chairman of the board, will resign his position on May 10. Raitt, who was elected board chairman last October, cited a work commitment in stepping down, said Sue Geramian, the group's SVP and chief communications officer.

Majority of DMers to increase budgets this year: DMA study

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Slightly more than half of direct marketing professionals plan to increase their marketing spend this year, according to the Direct Marketing Association's (DMA) latest Quarterly Business Review.

DMA names Allen interim president, CEO

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The Direct Marketing Association named Robert Allen, former president and CEO of the Vermont Country Store, its interim president and CEO effective February 5. He will fill the role while the trade group searches for a permanent replacement for John Greco, who resigned as president and CEO last month.

Creative solutions from Hargray, DMA and CollegeAmerica

Creative solutions from Hargray, DMA and CollegeAmerica

Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students

DMA matches FTC guidelines on endorsements, blogger payments

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The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.

Greco steps down as DMA CEO; group starts search for replacement

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John Greco resigned from his post as president and CEO of the Direct Marketing Association on January 19 after more than five years in the position. The organization convened a search committee to find his replacement the same day.

Strongmail, Equifax announce social targeting and acquisition tool: DMA09

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On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.

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