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 DMA

Digital and traditional channels must meet

January 01, 2012

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
 

DMA to open Silicon Valley marketing center

September 08, 2011

The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.
 

Fewer than half of marketers see revenue increase in early 2011: DMA report

May 31, 2011

Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.
 

Microsoft says Internet Explorer 9 will include behavioral advertising opt-out

December 08, 2010

Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking."
 

Larry Kimmel, CEO, The Direct Marketing Association

September 22, 2010

Larry Kimmel talks with Frank Washkuch about his new role as CEO of The DMA
 

DMA: Marketers begin to spend again

Mercedes Cardona September 07, 2010

Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.
 

Lunch with Larry Kimmel

August 12, 2010

The DMA was nice enough to invite the DMNews team to their midtown office for lunch today to meet with new CEO Larry Kimmel. I had heard him speak before but we had never met in person.
 

DMA steps in the right direction with new CEO

August 09, 2010

After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded.
 

DMA fills board of directors with Eisen appointment

May 14, 2010

The Direct Marketing Association has a new treasurer to go with its newly minted chairman and vice chairman. The industry group named Glenn Eisen, EVP of marketing at Guthy-Renker, to the position on May 14.
 

Raitt to step down as DMA chair next month

April 26, 2010

Eugene Raitt, the Direct Marketing Association's chairman of the board, will resign his position on May 10. Raitt, who was elected board chairman last October, cited a work commitment in stepping down, said Sue Geramian, the group's SVP and chief communications officer.
 

Majority of DMers to increase budgets this year: DMA study

March 04, 2010

Slightly more than half of direct marketing professionals plan to increase their marketing spend this year, according to the Direct Marketing Association's (DMA) latest Quarterly Business Review.
 

DMA names Allen interim president, CEO

February 04, 2010

The Direct Marketing Association named Robert Allen, former president and CEO of the Vermont Country Store, its interim president and CEO effective February 5. He will fill the role while the trade group searches for a permanent replacement for John Greco, who resigned as president and CEO last month.
 

Creative solutions from Hargray, DMA and CollegeAmerica

February 01, 2010

Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students
 

DMA matches FTC guidelines on endorsements, blogger payments

January 25, 2010

The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.
 

Greco steps down as DMA CEO; group starts search for replacement

January 19, 2010

John Greco resigned from his post as president and CEO of the Direct Marketing Association on January 19 after more than five years in the position. The organization convened a search committee to find his replacement the same day.
 

Strongmail, Equifax announce social targeting and acquisition tool: DMA09

October 19, 2009

On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
 

DMA names officers; Pike retains board spot

October 19, 2009

The Direct Marketing Association this week named Eugene Raitt, SVP for accident and health and CMO for Asia at Allied World Assurance Company, its 2010 board chairman. The group made the announcement at its annual business meeting in San Diego.
 

DMA hits board member Pike with cease-and-desist

October 09, 2009

Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel.
 

Lakshmi-Ratan out at DMA

September 02, 2009

Ramesh Lakshmi-Ratan, the Direct Marketing Association's EVP and COO, will resign effective September 18, DMNews has learned. Lakshmi-Ratan, who will join an unnamed DMA member company, was promoted to the COO post in June 2006.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

, June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

DMA launches committee around future of multichannel marketing

June 16, 2009

The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.
 

Echo awards judging features firsts in green marketing, award organization

June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

Adrea Rubin is DMA's List Leader of the Year

May 07, 2009

The Direct Marketing Association has named Adrea Rubin, CEO of Adrea Rubin Marketing Inc., its 2009 List Leader of the Year. The annual award honors an individual for outstanding contributions to the list and data industry.
 

USPS mulls 'summer sale' on Standard Mail

April 17, 2009

The US Postal Service is explor­ing a proposed "summer sale" for Standard Mail, and members of the mailing community are cau­tiously optimistic about the idea.
 

USPS offering summer mail discount, DMA says

April 13, 2009

The US Postal Service has informed mailers that it will announce shortly a summer sale on postage for any increased Standard Mail volume for many Standard mailers, according to the Direct Marketing Association, which said it supports the plan.
 

SF leads California Do Not Mail push

April 06, 2009

The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do No Mail registry — the first time lawmakers in the US have voted on creating a policy to allow citizens to block receiving unsolicited mail. No states have yet passed any kind of Do Not Mail legislation, although several have measures pending, and it is unclear whether the California state legislature will take up the issue.
 

DMA takes stand against FCC claim in mobile porting

April 03, 2009

The Direct Marketing Association has filed comments with the Federal Communications Commission regarding the Petition for Expedited Clarification and Declaratory Ruling, filed by Paul D.S. Edwards, president/CEO, of the Consumer Information Center Inc. The DMA's comments address how the "porting" of a customer's telephone numbers from landlines to mobile affects the ability of marketers to contact those customers.
 

DMA Nonprofit Federation names new executive director

March 09, 2009

The Nonprofit Federation of the Direct Marketing Association has named Christopher M. Quinn as its executive director. Quinn replaces Senny Boone, who has led the DMANF since 2002, and was appointed SVP, corporate and social responsibility, in September. Boone continued to oversee the Nonprofit Federation's activities until a replacement was found. Quinn will report directly to Boone and will be based in DMA's Washington, DC, office.
 

DMA makes second round of cutbacks

March 03, 2009

In a second round of cutbacks in recent months, the Direct Marketing Association today let go 26 employees and cancelled some events. It has reduced its staff by more than 50 employees in the past five months, bringing the current staff roster to 86.
 

Ten tips for squeaky clean lists

February 25, 2009

More than ever, list hygiene is critically important to direct marketers' mailing success. Here are 10 ways to make sure your lists are as tidy as they can be - from using the US Postal Service's Address Change Service to always building in time to test your direct mail campaign.