DMA

The Show Must Go On

The Show Must Go On

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DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.

DMA2014: Insight, Strategy, and Innovation

DMA2014: Insight, Strategy, and Innovation

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Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

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A Q&A with Mark Wright, president and CEO, Targetbase.

DMALive: Social Advocacy and Attribution

DMALive: Social Advocacy and Attribution

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A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

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Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

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Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

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The Stars of Search Award winner reveals his secrets to search marketing success.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

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Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

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Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Going to DMA2014? See You There

Going to DMA2014? See You There

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The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Going to DMA2014? See You There

Going to DMA2014? See You There

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The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

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The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

Six Oldie, but Goodie Email Rules

Six Oldie, but Goodie Email Rules

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Email marketing can be complicated, but it's Golden Rules are simple.

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

Email Marketing (Still) Works

Email Marketing (Still) Works

10 tips for effective email marketing in a saturated digital marketing world.

Meet Peggy Hudson, DMA's Woman in Washington

Meet Peggy Hudson, DMA's Woman in Washington

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Experienced DC insider Peggy Hudson shares insights on the key issues that will face her as DMA's new SVP of government affairs.

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

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There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.

Data That Makes the Case for Marketing Investment

Data That Makes the Case for Marketing Investment

New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.

Video: Jodie Sangster Takes the Lead

Video: Jodie Sangster Takes the Lead

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The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.

Video: The Data Hairball

Video: The Data Hairball

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Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Video: The Skinny on Digital Printing

Video: The Skinny on Digital Printing

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Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."

The Evolution of Facebook Advertising: What's Not to Like?

The Evolution of Facebook Advertising: What's Not to Like?

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Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

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Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

Live from DMA2013: What Keeps Marketers Up at Night?

Live from DMA2013: What Keeps Marketers Up at Night?

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What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.

One Tough Question at DMA2013: Is Data Killing Creativity?

One Tough Question at DMA2013: Is Data Killing Creativity?

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As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

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Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

Video: The Digitally Connected Consumer

Video: The Digitally Connected Consumer

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How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

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Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

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