DMA Will Roast, Toast 3 at Insert Luncheon

Share this article:
The Direct Marketing Association's Insert Media Council said yesterday that it will honor Madison Direct Marketing co-founders Chris Hulse and Bruce Gold as well as Peter J. Mendelson, senior vice president of direct marketing for Gerber Life Insurance Co., at the council's annual "Roast and Toast" holiday luncheon Dec. 8.


The event begins at 11:30 a.m. at the Yale Club in New York.


Hulse is president of Madison Direct Marketing. Gold is executive vice president of sales. Madison Direct Marketing offers clients insert marketing opportunities in its own multi-brand direct mail packages.


Mendelson has been in charge of Gerber's direct-to-consumer business since 1992. Under his management, the insert media channel has consistently represented nearly 40 percent of Gerber Life's annual advertising investment.


The "Roast and Toast" is in its eighth year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.