DMA Will Present BTB Award in March

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The Direct Marketing Association will present its B-to-B Marketer of the Year Award for 2002 on March 20 at its Direct Marketing to Business Conference. The award will honor achievement, innovation and leadership.


"Candidates ... must be noteworthy for their significant contributions to the BTB marketing discipline," the DMA said. Contributions may include commitment of time and energy as well as achievement in BTB marketing activities, leadership and contribution to the growth of the discipline and demonstrated innovative approaches to delivering results.


To obtain nomination forms, contact Anne Schaeffer, DMA senior vice president, professional development & training/councils, at aschaeff@the-dma.org or visit www.the-dma.org/councils/b2b.pdf. The deadline for nominations is Jan. 20. The conference is March 19-21 in Orlando, FL.


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