DMA Will Establish Teleservices Ethics Committee

Share this article:
The Direct Marketing Association will form a watchdog committee with the goal of reducing unethical telemarketing activities, the trade organization said yesterday.


Dubbed the Teleservices Ethics Operating Committee, the panel will review cases of alleged violations of the DMA's teleservices ethics guidelines. The committee also will be responsible for reviewing the DMA's guidelines with regard to telemarketing and privacy and to recommend changes as it sees fit.


A company found to be in violation of the guidelines can be penalized with censure, suspension or expulsion from membership in the DMA. The DMA said it would make decisions on such cases publicly available.


The telemarketing ethics committee will be composed of a chairperson and at least six members, who will serve three-year terms. Those interested in nominating members may e-mail ethics@the-dma.org.


The DMA's announcement comes a day after the Federal Trade Commission revealed its proposal to create a national do-not-call list. Both the DMA and the American Teleservices Association have stated that they will not support all of the FTC's proposals.


In a separate statement, the ATA said the FTC's plan to create a national DNC list would complicate telemarketing regulations rather than simplify them. In particular, the ATA criticized the FTC's plan for failing to deal with issues of pre-emption over existing state DNC lists, as well as failing to provide traditional exemptions to calls made to existing customers from the DNC list.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.