DMA, White House Work on Drug Prevention Effort

Share this article:
The White House Office of National Drug Control Policy announced a partnership yesterday between the Direct Marketing Association and the National Youth Anti-Drug Media Campaign.


Through this partnership, the DMA will promote the media campaign and a variety of participation opportunities to its 4,700 member companies.


The DMA said individual companies could get involved by using their direct marketing expertise and influence to deliver anti-drug messages. Some association members -- including AT&T, Blue Cross Blue Shield Association, Borders Group Inc., Capital One, Lillian Vernon and Lycos -- already have supported the media campaign through drug prevention inserts in more than 20 million direct mail pieces, signage and displays in retail locations and through customized online content.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.