DMA Urges Halt to Telemarketing, E-Mail for Reagan Remembrance

Share this article:
The Direct Marketing Association called yesterday for telemarketers and e-mail marketers to cease their activities Friday out of respect for the national day of mourning in memory of President Reagan.


Marketers should consider the mood of Americans regarding whether to contact consumers on that day, and if they do call, should do so with caution and respect, DMA president/CEO H. Robert Wientzen said in a statement. Reagan, who was afflicted with Alzheimer's disease for nearly a decade, died June 5.


Reagan's body lies in state in Washington, where he will be honored Friday at the Washington National Cathedral. His body then will return to his home state of California for burial.


"Indeed, many member companies have already indicated to us that they plan to refrain from calling or sending commercial e-mail on that day," Wientzen said in a statement. "Businesses should keep in mind the thoughts of consumers and the reputation of the industry."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.