DMA UK Turns Green

Share this article:
Recycling and direct marketing are making news in the United Kingdom.


The UK Direct Marketing Association has become an official sponsor of "the BIG recycle," a national campaign to promote recycling.


"Environmental issues play a key role in shaping the DMA's core policy areas, so we are delighted to be able to support such a worthwhile initiative," said David Robottom, the UK DMA's director of environmental policy.


The campaign launches today and includes a week of advertising, TV and radio interviews, public relations and local recycling events.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.