DMA UK Turns Green

Share this article:
Recycling and direct marketing are making news in the United Kingdom.


The UK Direct Marketing Association has become an official sponsor of "the BIG recycle," a national campaign to promote recycling.


"Environmental issues play a key role in shaping the DMA's core policy areas, so we are delighted to be able to support such a worthwhile initiative," said David Robottom, the UK DMA's director of environmental policy.


The campaign launches today and includes a week of advertising, TV and radio interviews, public relations and local recycling events.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.