DMA Study: E-Mail Marketers Sensitive to Privacy Issues

Share this article:
Ninety-six percent of marketers that use e-mail provide customers with the ability to opt out of future e-mail offers, according to the Direct Marketing Association's State of the E-Commerce Industry Report 2001-2002.


The DMA and the Association for Interactive Marketing conducted the research during the fourth quarter of 2001. Nearly 700 companies involved in direct and interactive marketing contributed to the report.


Other findings included:


· 60 percent of respondents do not rent third-party e-mail lists.


· 74 percent of respondents do not send non-targeted e-mail to prospects.


· 64 percent of respondents clean their e-mail lists anywhere from several times a month to every one to three months.


The complete study will be available in April through the DMA. It will be priced at $495 for DMA members and $995 for non-members and can be ordered through The DMA Book Distribution Center by calling 301/604-0187 or visiting the DMA's Web site at www.the-dma.org/bookstore/cgi/bookstore.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.