DMA Shuts Down inMarketing Magazine

The Direct Marketing Association has decided to shut down its inMarketing magazine with the June issue.

The monthly, which competed for ad dollars with other marketing trade publications, was sent to DMA members. It covered association and industry issues.

InMarketing's predecessor, DMA Insider, was a bimonthly.

The DMA, New York, is exploring other new vehicles to communicate with its members. This includes a quarterly stewardship report on DMA activities along with print and online newsletters.

Pohly & Partners, Boston, published inMarketing. Pohly is one of the nation's leading custom publishers.