DMA Says Direct Marketers Spur $24B in Online Sales in 2000

Share this article:
U.S. consumers and businesses spent $24.2 billion on goods and services as a direct result of direct marketers' online expenditures in 2000, according to figures that the Direct Marketing Association is expected to release today.


The figure, which is a 75.3 percent increase from the $13.8 billion spent in 1999, shows that marketers have a "better understanding" of e-commerce dynamics, the DMA said.


The figures are part of the DMA's annual report, "2000 Economic Impact: U.S. Direct & Interactive Marketing Today."


"There's no doubt that marketers are getting a better understanding of e-commerce dynamics and how they can scale their Web applications to maximize profits," said H. Robert Wientzen, the DMA's president/CEO.


The report also found that in 2000, the financial services industry led consumer interactive spending with sales of $1.1 billion. Following were real estate with $638.1 million in sales, communications with $637.4 million in sales, transportation equipment with $579.8 million in sales, and industrial machinery and equipment with $476.8 million in sales.


"The results of this study show that even in the face of an economic downturn, businesses still depend on direct and interactive marketing techniques to improve their sales operations," Wientzen said.


The report also noted that the "torrid pace" of economic growth experienced in 2000 will not continue and that overall direct marketing sales are forecast to grow 9.6 percent annually through 2005. Total U.S. sales growth going forward is estimated at 5.4 percent annually.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US