DMA Releases Insert Day Agenda

Share this article:
The Direct Marketing Association announced the agenda yesterday for its first-ever Alternate Response Media Council Insert Day Conference & Exhibition, set for Sept. 10 at the Hilton Rye Town, Rye Brook, NY.


The opening general session will be a 9 a.m. panel discussion, "The Brave New World of Insert Media: A Futuristic Look at Where the Industry Is Headed." Panelists scheduled are Ben Giordano, CEO, Media Solutions South; Leon Henry, CEO, Leon Henry Inc.; Robin Neal, vice president of sales, PlusMedia LLC; and Sandra Roscoe, senior vice president, Singer Direct.


The luncheon keynote speaker will be Stephen LePera, media director at Mantis.


Other session topics will include:


· Successful Mass Market Mailings -- Outside City Limits.


· Insert Media ... And the Impact on Your Bottom Line.


· Making Ethnic Alternative Media Pay Off.


· What Owners Really Expect From Managers and Brokers.


· A Light-Hearted Look at Direct Marketing and the World of Inserts.


· Expanding Your Reach With a Little Help From Your Friends -- Your Vendors.


· Launching a Winning Insert Media Program: A Beginners Guide.


· Case Studies: Inspiring Insert Media Success Stories.


· Finding the Right Partnership and Alliances.


Session leaders include insert media professionals from companies such as Gilford and Associates, Leon Henry, Millard Group, Mokrynski, Stanton Direct and 1-800-Flowers.


More than 20 exhibitors will attend the event. Full conference details including registration information can be found at www.dmainsertday.org or by calling the DMA at 212/790-1500.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.