DMA Releases Insert Day Agenda

Share this article:
The Direct Marketing Association announced the agenda yesterday for its first-ever Alternate Response Media Council Insert Day Conference & Exhibition, set for Sept. 10 at the Hilton Rye Town, Rye Brook, NY.


The opening general session will be a 9 a.m. panel discussion, "The Brave New World of Insert Media: A Futuristic Look at Where the Industry Is Headed." Panelists scheduled are Ben Giordano, CEO, Media Solutions South; Leon Henry, CEO, Leon Henry Inc.; Robin Neal, vice president of sales, PlusMedia LLC; and Sandra Roscoe, senior vice president, Singer Direct.


The luncheon keynote speaker will be Stephen LePera, media director at Mantis.


Other session topics will include:


· Successful Mass Market Mailings -- Outside City Limits.


· Insert Media ... And the Impact on Your Bottom Line.


· Making Ethnic Alternative Media Pay Off.


· What Owners Really Expect From Managers and Brokers.


· A Light-Hearted Look at Direct Marketing and the World of Inserts.


· Expanding Your Reach With a Little Help From Your Friends -- Your Vendors.


· Launching a Winning Insert Media Program: A Beginners Guide.


· Case Studies: Inspiring Insert Media Success Stories.


· Finding the Right Partnership and Alliances.


Session leaders include insert media professionals from companies such as Gilford and Associates, Leon Henry, Millard Group, Mokrynski, Stanton Direct and 1-800-Flowers.


More than 20 exhibitors will attend the event. Full conference details including registration information can be found at www.dmainsertday.org or by calling the DMA at 212/790-1500.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.