June 29, 2004
DMA Publishes Environmental Resource for DMers
The Direct Marketing Association yesterday released the third edition of "The DMA Environmental Resource for Direct Marketers." The book contains information for learning about the source of paper supplies, designing mailings and targeting lists to minimize waste and paying attention to packing materials.
A copy of the book mails to DMA members this week. The book also is available for download at no cost on the DMA Web site at www.the-dma.org/environment.