DMA: Postal Rate Rise Makes Nonprofits Test Other Channels

Share this article:
The most recent postage rate increase not only may hurt program delivery by nonprofit organizations, but encourage nonprofits to use other channels, according to a study announced yesterday by the Direct Marketing Association.


"Given the close dependence of nonprofit organizations on direct mail for fundraising, especially with charities, it is clear that postage rate increases must only be undertaken as a last resort," Senny Boone, executive director of the DMA's Nonprofit Federation, said in a statement.


Peter Johnson, senior economist at the DMA, backed that assertion, saying the postal increase affects nonprofits in three areas:


· The ability to raise funds and deliver programs.


· The share of nonprofit budgets accounted for by direct mail fundraising and program delivery.


· Efforts to reduce mail costs and find alternatives to the mail.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.