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DMA Outlook

The hunt for new customers returns

Frank Washkuch

Marketers have renewed their focus on customer acquisition, wooing those who promise high buying power

List industry learns to master new tricks

From the manually compiled lists of more than four decades ago to card-and-file systems to the complex, Internet-based platforms of today, the list marketing industry has always defined itself by the technologies it uses.

Q&A

PepsiCo Explores Social

Bonin Bough, PepsiCo, global director, digital and social media discusses PepsiCo's recent social media campaign

Conference Crib Sheet

DMA 2010 Crib Sheet: Must-see sessions and events

You can't be everywhere at once and cloning technology isn't quite there yet, so for this year's annual DMA confab, Direct Marketing News editors put their brain matter to work to determine the don't miss, must-see sessions, events and keynotes.