DMA Coverage

Top Tweets from DMA's &Then15 Conference

DMNotes

Top Tweets from DMA's &Then15 Conference

The annual event is winding down, but here are some of the most insightful tweets from DMA's yearly conference.

The Show Must Go On

Marketing Strategy

The Show Must Go On

DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.

DMALive: Social Advocacy and Attribution

Social Media

DMALive: Social Advocacy and Attribution

A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.

DMALive: Getting to 360-Degree Insight

Data/Analytics

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

DMA2014: Insight, Strategy, and Innovation

Marketing Strategy

DMA2014: Insight, Strategy, and Innovation

Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

Magic Johnson Dominates the Marketing Game

Marketing Strategy

Magic Johnson Dominates the Marketing Game

Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

9 Search Marketing Secrets From the Ritz-Carlton

DMNotes

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

Day One on the DMA2014 Show Floor

Digital Marketing

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

DMA 2014 Kicks Off Under New Management

News

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Going to DMA2014? See You There

DMNotes

Going to DMA2014? See You There

The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

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