DMA offers new online resource for members

The Direct Marketing Association is offering a new online resource, the Direct Marketing Search, allowing all DMA members to search for specialized products and services.

The new product is available on www.the-dma.org. It is hoped DMA members will be able to make better purchasing decisions through the new search engine with a broad array of direct marketing-specific products and services listings.

MultiView Inc., Irving, TX, developed the resource for the DMA, New York. It will provide DMA members with two search methods: a keyword-driven search or category search by business type. The search engine continually indexes the Web sites of companies in the list.

Searchers using that tool can now locate products and services unique to direct marketing without the clutter of redundant Internet search results.