DMA Names Special Olympics Nonprofit of the Year

Share this article:
The Direct Marketing Association Nonprofit Federation has named the Special Olympics as its 2001 Nonprofit Organization of the Year. The award will be presented to the organization Aug. 29 during the DMA's New York Nonprofit Conference at the Hilton and Towers.


"Special Olympics has successfully applied cutting-edge direct response marketing techniques in both donor acquisition and cultivation programs to raise the funds and support for their activities," said Kory Christianson, director of development at St. Joseph's Indian School in Chamberlain, SD, who was elected chairman of the DMA Nonprofit Federation's Advisory Council.


To be eligible for the Nonprofit Organization of the Year award, organizations must demonstrate successful direct response marketing techniques; outstanding financial performance; ethical nonprofit standards; accepted standards for management and public disclosure; and a strong reputation in the nonprofit and direct marketing fields as well as with the public.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.