DMA Names Rosen BTB Marketer of the Year
Rosen will be honored at next week's Direct Marketing to Business Conference in Orlando, FL. Rosen founded Rosen/Brown Direct, now AlloyRed, in 1990. As president, he created brand-building and direct response campaigns for clients such as Primavera Systems, 3M, Lucent, IBM and TaylorMade Golf.
Before starting AlloyRed, he held marketing positions at Kawasaki Motors, Unicover and Lanier Business Products.