DMA Names New VP of Program Development

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The Direct Marketing Association announced its appointment yesterday of Paige Lance to the newly created position of vice president, program development, effective immediately.

This is the second executive post added at the DMA since John A. Greco took over as president/CEO of the organization. Lance reports directly to Greco and is responsible for developing programs related to the DMA's strategic plan.

Lance has nine years of strategic management and fundraising experience in private and public enterprises. She served as director for both corporate development and the senior management program at the U.S. Chamber of Commerce and was instrumental in creating the fundraising strategy for three major chamber campaigns. Before joining the chamber, Lance was deputy finance director for Friends of Giuliani during former New York mayor Rudy Giuliani's U.S. Senate campaign.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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