DMA Lays Off 19

Share this article:
The Direct Marketing Association laid off 19 people yesterday and today, or about 10 percent of its staff, DM News has learned.


The cuts were across the board, DMA spokeswoman Christina Duffney said.


"The layoffs were a result of the economic downturn, which was exacerbated by the events of Sept. 11," she said.


Duffney also said she was unable to give names.


This is the second round of layoffs for the DMA this year. The organization laid off 14 employees in late May, mainly in the seminar area.


"The last time there was more emphasis in one department, but this time I can tell you it was truly across the board," Duffney said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.