DMA launches International Echo Ambassadors Program

The Direct Marketing Association announced the launch of its International Echo Ambassadors Program, an effort to draw upon direct marketing talent from around the world and raise awareness and participation in the DMA's International Echo Awards.

Twenty-two ambassadors, who will serve as the primary Echo contact in their country, have been chosen for their professional experience, seniority and stature in their local direct marketing communities.

Each ambassador is charged with promoting the DMA's Echo Awards in his or her country and facilitating the entry process for local participants. Last year Echo Award entries came in from over 40 countries, according to the DMA.

In order to generate interest in next year's Echo Awards, ambassadors will participate in an e-mail marketing program to connect with potential entrants for the 2007 program.

Ambassadors will also nominate prospective Echo judges for sessions held in Europe, Australia and the United States, and will serve as valuable sources of input for the Echo committee. They will also help develop programs to build Echo participation in cooperation with their local direct marketing associations.

The 2007 Echo Awards Ceremony and Gala will take place on Tuesday evening, Oct. 16, during DMA07 Conference & Exhibition in Chicago. The entry deadline is April 24.