DMA Joins Forces with DMS

Share this article:
The Direct Marketing Association and online market research provider Digital Marketing Services are teaming to provide a Web site evaluation program for DMA member Web marketers. Only 50 companies can participate. The deadline for registration was Jan. 29.


Those participating will have their sites evaluated by 300 randomly selected consumers. The program will provide companies with information such as who's buying online, what they are buying and how consumers feel about the site. Participating marketers also will receive confidential reports from DMS containing consumer ratings as well as an aggregate summary of ratings from all other participating sites.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US