DMA Joins European DM Group

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The Direct Marketing Association said yesterday that it joined the Federation of European Direct Marketing Association.

According to the DMA, the move is another step in the association's goal of increasing international opportunities for its members.

"We are delighted to join forces with FEDMA because we recognize the increasing importance of the European market in helping our members achieve growth outside the United States," said H. Robert Wientzen, president/CEO of the DMA. "Furthermore, because many of the issues that direct marketers face are the same on both sides of the Atlantic, the DMA needs to have a voice in the dialogue at the European Commission and European Parliament, as it does in Washington."

Europe has some of the world's best markets for growing or expanding direct marketing businesses, with an average return on direct marketing investment exceeding $10 per consumer.

A DMA study that will be released later this year on international direct marketing indicates steady growth. The study, called "The Economic Impact: Direct Marketing in 30 Countries Worldwide," reports that direct marketing sales are expected to grow steadily in each of the 30 countries over the next five years, with growth rates ranging from 2.7 percent to 32.3 percent.

"The study quantifies what we in the industry have known for years, namely that direct marketing's presence, consumer acceptance and sales are growing, not just in the U.S., but around the globe," said Charles Prescott, vice president for international business development and government affairs at the DMA.

Prescott will serve on FEDMA's legal affairs committee.

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