DMA Issues Fax Guidelines

Share this article:
The Direct Marketing Association released guidelines yesterday for complying with the federal Telephone Consumer Protection Act rules on broadcast fax advertising.


The TCPA, which is implemented by the Federal Communications Commission, bans unsolicited commercial faxes, both for consumer and business-to-business marketing. The DMA's fact sheet, titled "A Matter of Fax: What Direct Marketers Need to Know About Sending Faxes," explains the TCPA fax rules in a question-and-answer format.


Access to the guidelines is available for no charge at www.the-dma.org/cgi/dispissue?article=47.


The guidelines show the direct marketing industry's resolve to ensure its members abide by federal regulations, said Patricia Faley, the DMA's vice president of ethics and consumer affairs. Last week, the FCC voted to consider bolstering its telemarketing rules, possibly including a national do-not-call list and increased regulations governing fax broadcasting and abandoned calls.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.