DMA International Council honors Mark Bridges and Florence Leighton

The Direct Marketing Association International Council will present Mark Bridges, vice president, director international division for Mokrynski & Associates Inc. with its 2006 International Direct Marketer of the Year Award.

Florence Leighton, executive vice president & director, strategic planning and development for Direct Media International, will be presented with its Lifetime Achievement Award this year.

Both awards will be presented at the DMA International Day luncheon, which will be held June 19 at the Harvard Club in New York City.

The International Direct Marketer of the Year Award recognizes an individual for contributions that stand out or have materially contributed to the growth and success of an area of international direct marketing.

Mark Bridges began his career in international list brokering at EMAP Maclaren Publishing and Lists Media International. In 1997, he joined MOKRYNSKIdirect as vice president, sales and marketing for the international division and was appointed director of the international division in 1998.

The Lifetime Achievement Award recognizes a direct marketer for sustained and substantial lifetime contributions to the growth and development of international direct marketing.

Florence Leighton started her international career in 1958 as a partner and vice president of Dillon, Agnew & Marton Inc. (DA&M), a full-service international list brokerage and direct mail marketing agency. In 1993, Leighton joined Direct Media Inc. to head up and expand its International Division. She continues to work there today as a mentor and consultant.