DMA Insert Media Council Plans Luncheon

Share this article:
The Direct Marketing Association Insert Media Council will hold a luncheon focused on increasing response rates March 15 at the Harvard Club in New York.

The event features a panel discussion, "Lifting Response Rates in Your Insert Media Programs," moderated by Dan Plunkett, senior vice president of marketing for Singer Direct. Panelists include Joanna Degennaro, assistant director, package enclosures at Bookspan; Peter Mendelson, senior vice president of marketing at Gerber Life; and Steve LePera, media director at Mantis. Topics to be covered:

· How to convert a low- or non-performing program into a profitable source of customer acquisition.

· Dissecting results and creating a "what if" scenario based on different proven criteria used by experts.

· Improving the offer, format, creative and cost per thousand to breathe new life into a dormant or lackluster program.

The lunch costs $49 for council members, $59 for DMA members and $69 for non-members. To register, or for more information, contact Melissa Robinson at 212/768-7277, ext. 1517 or at

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.