DMA fills board of directors with Eisen appointment
The Direct Marketing Association has a new treasurer to go with its newly minted chairman and vice chairman. The industry group named Glenn Eisen, EVP of marketing at Guthy-Renker, to the position on May 14.
Prior to Guthy-Renker, Eisen worked at both Vonage and AOL in SVP roles.
The DMA named Stephen Dapper, chairman and founder of integrated agency Hawkeye, its chairman this week. Don McKenzie, CEO of Direct Group was named vice chairman.