DMA Files Formal Opposition to FTC Telemarketing Proposals

Share this article:
The Direct Marketing Association said yesterday that it had filed formal comments with the Federal Trade Commission opposing proposed changes to the Telemarketing Sales Rule, which include a national do-not-call list.


Proposed changes to the TSR would punish legitimate telemarketers and put many out of business while fraudulent firms would flee overseas and continue their activities, said H. Robert Wientzen, DMA president/CEO. Furthermore, the FTC proposals would hurt the national economy and hinder entry-level employees and minorities from finding jobs, the DMA said.


Only about 50 percent of the telemarketing industry would be affected by FTC regulations, the DMA said. In contrast, the association's Telephone Preference Service, a privately held DNC list that DMA members are required to use, affects 80 percent of the industry, the association said.


The DMA's formal comments were filed April 15, the deadline for the submission of written comments to the FTC on its proposed changes to the TSR.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.