DMA Ethics Committee Finds Company in Compliance

Share this article:
The Direct Marketing Association said yesterday that a company cited by its ethics committee was in compliance with DMA guidelines.

In December, the DMA's Committee on Ethical Business Practice said three companies failed to reach appropriate resolutions involving consumer complaints about direct marketing practices. One company was Intelius, Bellevue, WA, an online reference service that locates individuals.

The committee originally alleged that Intelius, which it said was not a DMA member, failed to confirm that its information sources do not include marketing data or whether and how consumers can remove their names from the service.

Since then, Intelius, which is now a DMA member, confirmed that marketing data are not used in its reference service and provided information as to how consumers can remove their names, according to the DMA.

"The vast majority of cases reviewed by DMA ethics committees are usually resolved," Patricia Kachura, DMA senior vice president for ethics and consumer affairs, said in a statement. "We are pleased that when contacted as part of our investigations, companies almost always take steps to improve their processes and come into compliance with our guidelines."

From July to November, the committee heard 20 cases, six of which involved general advertising, including offline and online promotions and practices, six involving telemarketing practices and eight on the collection, use and maintenance of marketing data.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.