DMA Debuts BTB Section of Web Site

Share this article:
The Direct Marketing Association said yesterday that it was launching a separate home page at www.the-dma.org/b2b for business-to-business marketers.


Features available from the section include: white papers, case studies, abstracts and full text articles; newsletters summarizing material presented at the Direct Marketing to Business Conference; the DMA B-to-B Service Locator; listings of BTB events; links to the DMA Business-to-Business Council; and the DMA online bookstore.


According to the DMA, future BTB services include a lead generation handbook and a manual of best practices scheduled for release in the first half of 2002.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions