DMA Debuts BTB Section of Web Site

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The Direct Marketing Association said yesterday that it was launching a separate home page at www.the-dma.org/b2b for business-to-business marketers.


Features available from the section include: white papers, case studies, abstracts and full text articles; newsletters summarizing material presented at the Direct Marketing to Business Conference; the DMA B-to-B Service Locator; listings of BTB events; links to the DMA Business-to-Business Council; and the DMA online bookstore.


According to the DMA, future BTB services include a lead generation handbook and a manual of best practices scheduled for release in the first half of 2002.


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