DMA Creates, Fills Executive Membership Post

Share this article:
The Direct Marketing Association announced yesterday its appointment of Ramesh Ratan to the newly created position of senior vice president, membership and market development, effective April 25.


Ratan will be responsible for ensuring member satisfaction with existing and new products and services as well as leading all membership retention and recruitment efforts, the DMA said.


Ratan has more than 20 years of marketing experience in the business-to-business and business-to-consumer sectors at firms of varying sizes. Before joining the DMA, Ratan served as president of VocalTec Americas and senior vice president, strategy for VocalTec Communications Ltd., an Internet telephony telecom equipment provider. Previously he served in management, business development and marketing positions for Yellow Pages, Packetup Corp., Lucent Technologies and AT&T.


Ratan holds a Ph.D. in operations research and marketing from the University of Pittsburgh. He holds an MBA from Jamnalal Bajaj Institute of Management at the University of Bombay in India.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.