DMA Circulation Day Is Feb. 1

Share this article:
The Direct Marketing Association Circulation Council holds its 19th Annual Circulation Day on Feb. 1 at the New York Marriott Marquis hotel. The conference (www.dmacircday.org) is themed "Bottom-line circonomics: Balancing short- and long-term profits."


Attendees can see 11 sessions on topics such as the power of direct mail, success in single-copy sales, partnerships, issues facing small publishers, subscription renewals and auto renewals, data mining, online marketing, gifting, agents, circulation creative and ideas.


Kim France, editor of Condé Nast Publications' Lucky shopping magazine, will keynote the opening general session. Steve Lacy, president and chief operating officer of Meredith Corp., will give the Hall of Fame luncheon keynote presentation.


The council has not announced this year's DMA Circulation Hall of Fame inductee, the 18th since the honor was instituted in 1988.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.