DMA Begins Enrollment for Customer Audit
The study includes an assessment of a cataloger's entire operation by international marketing research firm Taylor Nelson Sofres Intersearch. The goal is to learn how satisfied customers are with a cataloger's performance and how catalogs compare with others.
Participating catalogers must provide names and telephone numbers of 3,000 randomly selected customers who have purchased from their catalogs between April 1 and May 30.
The cost for the service is $5,000 for DMA members and $6,000 for nonmembers.
Space is limited, and the application deadline is June 1.