DMA Begins Enrollment for Customer Audit

Share this article:
The Direct Marketing Association has begun its enrollment campaign for its Spring 2001 Customer Audit of Catalog Performance and Services Study.


The study includes an assessment of a cataloger's entire operation by international marketing research firm Taylor Nelson Sofres Intersearch. The goal is to learn how satisfied customers are with a cataloger's performance and how catalogs compare with others.


Participating catalogers must provide names and telephone numbers of 3,000 randomly selected customers who have purchased from their catalogs between April 1 and May 30.


The cost for the service is $5,000 for DMA members and $6,000 for nonmembers.


Space is limited, and the application deadline is June 1.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.