DMA Begins Enrollment for Customer Audit

The Direct Marketing Association has begun its enrollment campaign for its Spring 2001 Customer Audit of Catalog Performance and Services Study.


The study includes an assessment of a cataloger's entire operation by international marketing research firm Taylor Nelson Sofres Intersearch. The goal is to learn how satisfied customers are with a cataloger's performance and how catalogs compare with others.


Participating catalogers must provide names and telephone numbers of 3,000 randomly selected customers who have purchased from their catalogs between April 1 and May 30.


The cost for the service is $5,000 for DMA members and $6,000 for nonmembers.


Space is limited, and the application deadline is June 1.


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