DMA Adds Creative Pavilion, Service Track to Annual Conference

Share this article:
The Direct Marketing Association announced yesterday the addition of a Creative Carnivale & Agency Arena and Service Solutions Track to its 87th Annual Conference & Exhibition in New Orleans.


The event is set for Oct. 16-20.


As part of the 75th anniversary of the DMA's International Echo Awards, the Creative Carnivale & Agency Arena will showcase some of the greatest direct marketing campaigns of all time.


The pavilion, located in the main exhibit hall, also will feature stations where creative professionals can take advantage of free, one-on-one consultations with copywriters, graphic artists, media planners, production specialists, strategists and Web developers.


The Carnivale also will feature case study presentations by 2004 Echo winners. Winning campaigns from multiple categories will be presented Oct. 18-19.


The pavilion will feature Agency Arena & Focus Sessions, where agency experts, consultants and creative service suppliers will give advice on defining winning creative strategies and how to choose an agency.


The Service Solutions Track is designed to let direct and interactive marketing professionals connect with service providers in:


· computer service bureaus


· computer software


· database marketing firms/consultants


· direct marketing media


· fulfillment services


· list brokers & compilers


· list managers


· mailing services/lettershops


· premium/incentive sales & distributors


· printing & paper services


· telephone marketing services


For information regarding the DMA's 87th Annual Conference & Exhibition and to register, visit www.dmaannual.org.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.