DMA 2012

You're welcome. OK, it's really about thank you

You're welcome. OK, it's really about thank you

What does 'thank you' have to do with direct marketing, Quite a lot, actually.

Live from DMA 2012: What's exciting about direct right now?

Live from DMA 2012: What's exciting about direct right now?

By

Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.

Live from DMA2012: Infogroup

Live from DMA2012: Infogroup

By

Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.

Live from DMA2012: The Agency Inside Harte-Hanks

Live from DMA2012: The Agency Inside Harte-Hanks

By

Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.

Live from DMA2012: MeritDirect

Live from DMA2012: MeritDirect

By

MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.

Live from DMA2012: Yesmail Interactive

Live from DMA2012: Yesmail Interactive

By

We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.

Live from DMA2012:  The booth review

Live from DMA2012: The booth review

By

Direct Marketing News staffers report on noteworthy new products from the convention floor.

Data: A necessary science

Data: A necessary science

By

When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

By

The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...