DMA 2012

You're welcome. OK, it's really about thank you

You're welcome. OK, it's really about thank you

What does 'thank you' have to do with direct marketing, Quite a lot, actually.

Live from DMA 2012: What's exciting about direct right now?

Live from DMA 2012: What's exciting about direct right now?

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Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.

Live from DMA2012: Infogroup

Live from DMA2012: Infogroup

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Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.

Live from DMA2012: The Agency Inside Harte-Hanks

Live from DMA2012: The Agency Inside Harte-Hanks

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Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.

Live from DMA2012: MeritDirect

Live from DMA2012: MeritDirect

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MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.

Live from DMA2012: Yesmail Interactive

Live from DMA2012: Yesmail Interactive

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We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.

Live from DMA2012:  The booth review

Live from DMA2012: The booth review

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

Data: A necessary science

Data: A necessary science

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When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

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The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.

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