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 DMA 2011

DMA show agenda short on specifics

November 01, 2011

Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning."
 

Real-world challenges for real-time marketers

October 01, 2011

As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
.
 

Q&A: Patrick McLean, VP of digital marketing, Capital One

October 01, 2011

Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.
 

Marketing executives sound off on daily deal craze

October 01, 2011

Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.