DMA 2011

DMA show agenda short on specifics

DMA show agenda short on specifics

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Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning."

Real-world challenges for real-time marketers

Real-world challenges for real-time marketers

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As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
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Q&A: Patrick McLean, VP of digital marketing, Capital One

Q&A: Patrick McLean, VP of digital marketing, Capital One

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Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.

Marketing executives sound off on daily deal craze

Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.

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