DMA 2011

DMA show agenda short on specifics

DMA show agenda short on specifics

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Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning."

Real-world challenges for real-time marketers

Real-world challenges for real-time marketers

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As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
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Q&A: Patrick McLean, VP of digital marketing, Capital One

Q&A: Patrick McLean, VP of digital marketing, Capital One

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Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.

Marketing executives sound off on daily deal craze

Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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As the leading source for direct marketing youth data, ASL Marketing connects your ...