Poison front man Bret Michaels as savvy marketer? Don't laugh.
Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010
Things are beginning to wind down here at DMA: 2010 in San Francisco. The exhibit hall is closed, booths are being broken down and packed away, and attendees are just making their way to the Moscone Center for 10am conference sessions nursing their Echo Awards hangovers.
An enthused Bonin Bough took the stage Sunday around noon to open the lunchtime keynote for the 2010 DMA Conference & Exhibition in San Francisco.
You can't be everywhere at once and cloning technology isn't quite there yet, so for this year's annual DMA confab, Direct Marketing News editors put their brain matter to work to determine the don't miss, must-see sessions, events and keynotes.
Bonin Bough, PepsiCo, global director, digital and social media discusses PepsiCo's recent social media campaign
Marketers have renewed their focus on customer acquisition, wooing those who promise high buying power
From the manually compiled lists of more than four decades ago to card-and-file systems to the complex, Internet-based platforms of today, the list marketing industry has always defined itself by the technologies it uses.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.