Poison front man Bret Michaels as savvy marketer? Don't laugh.
Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010
Things are beginning to wind down here at DMA: 2010 in San Francisco. The exhibit hall is closed, booths are being broken down and packed away, and attendees are just making their way to the Moscone Center for 10am conference sessions nursing their Echo Awards hangovers.
An enthused Bonin Bough took the stage Sunday around noon to open the lunchtime keynote for the 2010 DMA Conference & Exhibition in San Francisco.
You can't be everywhere at once and cloning technology isn't quite there yet, so for this year's annual DMA confab, Direct Marketing News editors put their brain matter to work to determine the don't miss, must-see sessions, events and keynotes.
Bonin Bough, PepsiCo, global director, digital and social media discusses PepsiCo's recent social media campaign
Marketers have renewed their focus on customer acquisition, wooing those who promise high buying power
From the manually compiled lists of more than four decades ago to card-and-file systems to the complex, Internet-based platforms of today, the list marketing industry has always defined itself by the technologies it uses.
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Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.