DMA 2010

We all want something to believe in

We all want something to believe in

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Poison front man Bret Michaels as savvy marketer? Don't laugh.

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010

DMA: 2010 winds down

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Things are beginning to wind down here at DMA: 2010 in San Francisco. The exhibit hall is closed, booths are being broken down and packed away, and attendees are just making their way to the Moscone Center for 10am conference sessions nursing their Echo Awards hangovers.

PepsiCo opens the DMA show in San Francisco

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An enthused Bonin Bough took the stage Sunday around noon to open the lunchtime keynote for the 2010 DMA Conference & Exhibition in San Francisco.

DMA 2010 Crib Sheet: Must-see sessions and events

DMA 2010 Crib Sheet: Must-see sessions and events

You can't be everywhere at once and cloning technology isn't quite there yet, so for this year's annual DMA confab, Direct Marketing News editors put their brain matter to work to determine the don't miss, must-see sessions, events and keynotes.

PepsiCo Explores Social

PepsiCo Explores Social

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Bonin Bough, PepsiCo, global director, digital and social media discusses PepsiCo's recent social media campaign

The hunt for new customers returns

The hunt for new customers returns

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Marketers have renewed their focus on customer acquisition, wooing those who promise high buying power

List industry learns to master new tricks

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From the manually compiled lists of more than four decades ago to card-and-file systems to the complex, Internet-based platforms of today, the list marketing industry has always defined itself by the technologies it uses.

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