DM2 Offers Lead Generation

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DM2-DecisionMaker has started DecisionMaker Lead Generation, a service designed to provide marketers, executives and business development professionals with pre-qualified business-to-business leads, the Oak Brook, IL, company said yesterday.


The lead generation service is sourced from the BTB publication subscriber files managed by DM2, which total 23 million professionals in industries such as manufacturing, construction, electronics, medical and financial services.


DM2 screens and profiles the individuals on the database to determine buying patterns purchase timeframe and product requirements. Then qualified leads are identified and delivered to


marketers.


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